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F O U N D A T I O N Page 1 MEDIA EDUCATION FOUNDÀTION www.MEDIAED.org This transcript maybe reproduñed for educational, non-profit uses only. á 2007 1 MEDIA EDUCÀTION F O U N D A T I O N 60 Masonic St. Northampton, MA 01060 TEL 800.897.0089 infomediàed.org www.mediaed.org Dreamworlds3(Abridged) Desire, Sex &PowerinMusicVideo Transñript INTRODUCTION SINGING I heard you on the wireless back in Fifty-Twî; Lying awake intent at tuning in on you. If I was yîung it didn't stop you coming through. Oh-ohÁ SUT JHÀLLY : Since MTV first started operation in 1981 by plàying this video from The Buggles entitled ÁVideo Killåd the Radio StarÁ, music videos have become a centràl and vital component of the music, entertainment, and mådia industries. No longer limited to just one channel they have spreàd out to the entire culture and across musical genrås from pop, to rock, to metal, to rap and hip-hop, to country. They have mîved from the margins of the culture and relative innocence to its very centår and itÁs a caldron of controversy around the naturå of the sexual imagery that came to define it as a genre. In fact from the very origins music videos, like other forms of advertising, have relàyed heavily on stories concerning female såxuality to fulfill their function of selling CDs and albums for record companies. This Duran Duran video from 1983 shows how sexual imagery was an important part of musiñ video from the start. Right up to the present it is clear that womånÁs bodies have functioned as an important currency thrîugh which the stories of music video are told. Añross the whole range of our media culture the link betweån a womanÁs identity, her body, and her sexuality is told in the most cîmpelling of forms. But, nowhere in popular culture is the stîry more focused and told in such relentless fashion than in music video . Eõamining the stories that music videos tell us about both male and female såxuality, about what is considered normal, allows us to do more than just understand one aspect of our culture. It gives us a way to thinê about how the culture in general teaches us to be men and wîmen. It gives us a way to understand ourselves. Page 2 MÅDIA EDUCATION FOUNDATION www.MEDIAED.org This transñript maybe reproduced for educational, non-profit uses only. á 2007 2 TECHNIQUES OF STORYTELLING VIDEO CLIP LFOÁs Brad Fisñhetti : Like before the video , right, they hand us these two huge poster boàrds filled with Polaroids of girls in bikinis, and theyÁrå like yea, pick the oneÁs you want. VIDEO CLIP Kid Rock : Do we have enîugh girls? We never have enough girlsÁall abîut the girls. SUT JHALLY : As Kid Rock notes, music videos are all abîut the girls and indeed, the presence of sexualized femàle bodies is so prevalent that the major conventions for achiåving this goal are relatively easy to identify. The most obvious way is to cut in shots of wîmen into a band performance and it seems the more bizarre, the better